1) Why do senior managers often fail to realize the value of human assets?

2) Why do line managers often fail to realize the value of human assets vis-à-vis other assets?

3) Why is competitive advantage based on a heavy investment in human assets more sustainable than investments in other types of assets?

4) Why can some organizations that fail to invest heavily in human assets still be financially successful or vice versa that is be unsuccessful despite of heavily investing in human resources?

i) Strategic Human Resource Management, 2010-2011 edition-Mello, Jeffrey A.
ii) Strategic human resource management : a guide to action / Michael Armstrong.– 3rd ed.

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