Potential Topics for Your STEEP Analysis
Socio-cultural
Target market: age range; income brackets; gender specific? cultural leanings? life-style and leisure patterns; changes in social trends; shopping trends; local context, impacts and social issues to address.
Technological
IT for business management (hardware and software); equipment and materials (quality, cost and new developments), social media, web presence; accessibility of technology and connectivity.
Economic
General economic trends; interest rates; tax and insurance; capital and operating funds sources and requirements, institutions.
Environmental
Sustainability; recycling; waste disposal; energy-efficiency, ecosystem services (supporting, regulating, provisioning, and cultural services), water usage and return, diversion of resources for tourism, impacts of increased visitor traffic.
Political
Regional and national legislation; licensing, local by-laws; trade unions; Health and Safety; Equality legislation; working with vulnerable people; party politics and potential elections, political institutions, safety and security.

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