– Demonstrate awareness of/appreciate the role of the organisation in the context of the internal/operating environment
– Demonstrate knowledge of business planning and marketing
– Demonstrate inter connectedness between and evidence ability to examine the business/internal environment and its interface
– Outline core frameworks for assessing, managing and coping with change in the internal environment

(a) State the key characteristics of each of the 7Ps in the Marketing Mix

(b) Apply these to a typical mid-range hotel chain operating in the UK.

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