FRAMEWORK: Involves online research
•College football history texts
•Library of Congress
TOPIC: College/Pro team’s media history (including their local and national partnerships from 1945-2012)
Chose one of the following teams:
•University of Pennsylvania
•New York Giants
QUESTIONS TO ANSWER:
•What is the historical overview?
•Citations from archival research?
•Who were/are the key advertisers?
•What impact did this have on stadium attendance?
•Has any other team “cannibalized” that audience since 1945?
•Who owns the rights today?
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