CASE STUDY ANALYSIS:

1) STRATEGIC PROBLEM STATEMENT ( 3 lines) examples; growth; sales decreased; market share went down.

2) TACTICAL PROBLEM (define in 3 lines)what company did wrong; or what they didn’t do, example; market research problem (smth we CAN change)

3) Issues to analyse (a) pick up facts what do they mean! has to be related to tactical problem e.g.. competition; womans apparel; brand positioning; retail group…(b) 12-15 issues & GRAPHS= what autor trying to tell me> use it for analysis

4) Alternative Proposal

Solution Proposal ( SUGGEST AN ACTION FOR EACH)

Issues Proposal (with a litttle headlines about 3 lines)

> Second Settles Solution (for the same issues)

I will upload addition PPT file with my teachers structure for analysis, please follow it carefully!!!!

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