This task requires you research and investigate the role of tactics within a public relations strategy. You need to develop three written and three verbal tactics to communicate your strategy to the target audience. You need to justify and explain your choice of each tactic.
Your assessment needs to be presented in the following format:
◦ Executive summary: Summary of the role of tactics within public relations practice.
◦ Discussion of the role and purpose of tactics in executing public relations strategy drawing on SCHOLARLY references.
◦ Written tactics: three tactics, an explanation and justification of each.
◦ Verbal tactics: three tactics, an explanation and justification of each.
To provide context for your strategy, choose a campaign from one of the following sectors of public relations practice:
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