European Tour Operators

This assignment is also based on the European Tour Operators (tourism industry).
For the purposes of this assignment you need to choose a company within this industry. You
will also need to access further (and more current) information on the company.
TASKS
1. Identify and discuss strategic capabilities (resources and competences) of the
chosen company using appropriate strategy tools and identify strengths and
weaknesses for the firm. Apply the Value Chain and identify and discuss any
core competences the organisation may have. Discuss company’s financial
position.
Resources (human, physical and financial)
Strengths and Weaknesses
Value Chain
Core competences
2. Taking into account the above findings as well as the conclusions from your first
assignment, construct a SWOT matrix to show strategic position of the
organisation.
3. Identify and discuss (providing examples and evidence) one strategic direction OR a
method for your chosen organisation.