As a consumer you have used many service products in your local area. I am sure that you have
at some stage been to the dentist, the doctor, perhaps a hospital for treatment, a local restaurant
or fast food outlet, a hotel as a guest, had a day spa experience, visited a winery or a tourist
attraction near to your home. There are many more examples such as having your car serviced,
your income tax completed, your hair cut, travelling on the train or bus, going bungee jumping or
sky diving, shopping in a particular shopping centre as a leisure experience and so forth.
The aim of this assessment is to present a business report to the owner/manager of the service
that you visited to give feedback on the service standard that is provided to the target market.
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