EXECUTIVE SUMMARY / ABSTRACT (about 100-150 words)
2. INTRODUCTION – usually 2-3 pages
(a) Background of your research
(b) Statement of the Problem
(c) Purpose of Study
(d) Specific Research Questions
3. BODY OF PAPER
this is the main part of the paper and consists of numerous sub-headings of what you are writing about.
– address what other studies have done on the same or similar problem/subject/topic and
state your specific contribution to the field.?
– support your ideas/arguments with real-life cases, company examples or data.
– use of original figures (e.g. conceptual model or framework) to depict your ideas is highly
encouraged (however, use of figures or tables from other studies is strongly discouraged)
4. MANAGERIAL IMPLICATIONS
– what valuable practical lessons can managers draw from your study?
* summary of your findings and suggestions for future research.
6. REFERENCES / BIBLIOGRAPHY / ENDNOTES
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