New products and services are the lifeblood of companies. The key to developing successful products is a thorough recognition of the needs and wants of the target consumer. Each new product or service follows a distinct path of development starting at idea generation and moving to commercialization. Each manager in a company will have input into one if not all of the elements of the new product and service development process whether from accounting, production, shipping, or human resources.

Task:
Using research and creativity, you will propose a new social media platform by using the new product development process. There are no restrictions to the type of social media platform you propose.

You will then prepare a presentation of your new social media platform. You may be as creative as possible within your skill set. You may develop a video presentation and email it. You may use any presentation tool you desire as long as I can review your presentation. A paper is acceptable as long as your creativity is expressed in the proposal.

The key element of the exercise is not length but the following:

1. Inclusion of the seven stages of the new product development process.
2. Critical analysis of why the new social media platform is needed. This will be seen through a careful incorporation of the new product development process.

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