Beats by Dre have made a major impact on the headphones market and have been an undoubted success.
The purpose of your assignment is for you to:
Introduction and background (5%)
Describe a Porters Five Forces analysis, its purpose and the business benefit. (5%)
Conduct a Porters Five Forces of the premium headphones market, (it may help you to consider the market before Beats by Dre were launched). (20%)
Using the Marketing Mix analyse the approach that Beats have taken when marketing their products. (40%)
Explain the Ansoff Growth Matrix, its purpose and the business benefit (5%)
Referencing Ansoff identify some of the strategies that Beats have adopted over time to both expand and survive. (20%)
Conclusion (5%)

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