1. Would you start a pharmaceutical firm in India during the time frame the case is discussing? Why? Why not? What analysis led you to your conclusion?
2. Is the Indian CRO market attractive? Using Porters ‘Five Forces’ framework explain your answer.
3. Does Biocon have a competitive advantage in the Indian market? Can it have one on a global scale? Can it climb the industry value curve consistently? Would you change its strategic approach? If so how?

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